Google has presented ways in which its Artificial Intelligence (AI) tool, Gemini, can enhance music creativity, particularly on the African music scene.

Gemini, previously known as Bard, stands as one of Google’s leading AI tools, offering a variety of features aimed at fostering talent and driving career growth in the music industry.

According to Taiwo Kola-Ogunlade, Communications and Public Affairs Manager for Google West Africa, achieving global music stardom requires a combination of talent, determination, and a willingness to learn.

As AI tool, Gemini transcends traditional networking, Google West Africa says

While Gemini cannot guarantee fame, Kola-Ogunlade reckons that the AI tool’s ability to provide knowledge that fuels creativity and assists artists in accessing the resources necessary to advance their careers.

In bustling music communities like Lagos, Johannesburg, and Nairobi, the Google West Africa’s spokesman said, success hinges not only on connections, but also on meaningful interactions. Gemini transcends traditional networking by fostering genuine connections and igniting creative inspiration among artists.

Kola-Ogunlade explained that one of Gemini’s standout features is its ability to reignite creativity by suggesting lyrical rhymes and empowering themes for songs. Acting as a brainstorming partner, Gemini encourages artists to push their artistic boundaries and explore new creative avenues.

“Gemini can help you find your voice, and craft an artist’s biography that captures one’s passion for social change through music. The music industry can feel like a maze – contracts, copyright laws, and navigating key players often require insider knowledge. Instead of feeling overwhelmed, ask Gemini to break it down,” according to the Google West Africa spokesman.

Emphasizing the importance of personal style in the music industry, he said that Gemini aids artists in discovering their aesthetic identity, taking cues from notable figures such as Burna Boy and Sho Majodzi, who gained fame for their distinctive fashion sense and assisted in discovering bold, colourful outfits inspired by their unique style. Moreover, he noted the crucial role of captivating visuals in conveying an artist’s message in the digital era, highlighting Gemini’s ability to provide valuable insights to inspire creative video concepts.

Furthermore, for artists navigating the intricacies of artist contracts, building a fan base, or brainstorming music video ideas, Gemini serves as a trusted guide and partner.

According to Google West Africa, by visiting gemini.google.com, artists can embark on a thrilling musical journey with Gemini by their side, offering support, inspiration, and invaluable resources.