After stealing the show at CES 2024 in January, LG’s totally transparent TV is finally available to buy. The 77-inch Signature OLED T can be yours for an eye-watering US$60,000.

With that kind of scratch, you could buy three top-of-the-line 85-inch Samsung ‘The Terrace’ Full Sun Neo QLED 4K outdoor TVs designed to be used in direct sunlight – or a 2025 BMW 5-series car.

Anyway, you’re here about the Signature OLED T. We’re talking about a 4K 120 Hz OLED TV you can literally see through when it’s displaying a picture on screen – creating the illusion of content floating in mid-air, and merging with its surroundings.

LG

When you want a straight-up viewing experience, you can simply push a button to raise the TV’s contrast film, which adds a layer of black to the background to bring things back to normal.

The OLED T also gets Dolby Vision for enhanced color, contrast, and brightness, as well LG’s AI-powered image processing for tone and upscaling.

LG

Beyond all the shows and movies you’ll stream, you can also enjoy the OLED T’s transparent effect using specially developed screensaver content called T Objet, which features themes like nature and art.

LG

The TV comes with a floor shelf, and you can add side shelves to decorate and have the entire setup blend in with your interiors.

LG

You’ll also get a Zero Connect Box, where you plug in your consoles, cable/satellite set-top boxes and beam a 4K 120Hz signal to your TV from up to 30 feet (10 m) away – making it easier to keep unsightly cables out of view. The box can also connect wirelessly with compatible soundbars.

LG

Speaking of sound, LG says its Alpha 11 AI processor up-dishes up virtual 11.1.2 channel audio, and there’s Dolby Atmos 4 for that immersive surround effect.

While the OLED T is not exactly cheap, it’s pretty cool to see LG bring this novel tech to the market at last. It’s been working on transparent displays for at least a decade now, and this TV earned LG a spot on TIME’s Best Inventions of 2024 – alongside Huawei’s tri-fold Mate XT Ultimate Design phone, and the Bimotal Elevate bicycle motor.

And with that major achievement ticked off the to-do list, the Korean tech giant’s display division could find itself free to focus on another nifty project: stretchable micro-LED screens that can be used in high-fashion clothing and even futuristic vehicles.

Source: LG