Former motorsports team owner and TV personality Eddie Jordan has partnered with UK e-mobility startup D&D Electric to design and release the Jordan range of ebike commuters.

Dublin-born Jordan was the founder/owner of a Formula One racing team during the 1990s and early 2000s, and the ebikes that now wear his name also sport his bright yellow team colors.

“The ‘Jordan’ ebike represents the culmination of a lifelong passion for speed and innovation,” he said of the rides developed in partnership with Asad Khan’s recently launched startup. “I’ve poured my heart into designing these bikes, and I’m thrilled to partner with D&D Electric to bring them to life for me.”

The Jordan range is made up of two flavors of essentially the same model, one with a regular step-over diamond frame and the other rocking a lowered top tube for easier access. The ebikes each feature a Wuxi Truckrun 250-W hub motor for 45 Nm (33 lb.ft) of torque and pedal-assist up to 15.5 mph (25 km/h).

D&D Electric

Flush with the downtube of the aluminum frame is a 460-Wh battery that’s reckoned good for between 40 and 60 miles (64-96.5 km) of per-charge range. A digital display integrated into the frame shows basic status info.

The Jordan commuters weigh in at around 24 kg (53 lb), ride with a Shimano 8-speed gearset for flexibility, roll on 700x45c road tires and come to a stop with help from mechanical disc brakes. Built-in “high power” LED lighting aids with daylight visibility in traffic as well as illuminating after-dark travels, and the ebikes ship with full fenders and a side kickstand.

“As a racing enthusiast, I know the importance of adrenaline and excitement,” said Jordan. “Trust me, our electric bikes deliver that in spades – they’re astonishingly quick – and will make the daily commute as much fun as driving a F1 car – or nearly as much as fun.”

The limited-edition Jordan ebikes are each priced at £2,995 (which converts to around US$3,655, though there’s no mention of availability across the pond), and a percentage of each ticket price will be donated to the Amber Foundation – a UK charity that offers support to young homeless people, and for which Jordan serves as patron.

Product page: Jordan ebikes