Ahrefs vs Semrush: Which SEO tool is best for your business?

Ahrefs vs Semrush: Which SEO tool is best for your business?

Since they do so many similar things, Ahrefs and Semrush are two of the best SEO tools you can use. Here’s a head-to-head comparison of the two.

While Ahrefs and Semrush are both superb all-in-one SEO suites, there’s a reason why some top agencies use both. Though they have significant overlap, they also have some unique features defined by each tool’s original purpose.

Ahrefs began its life primarily as a backlinks tool, which makes sense, as Google started as a backlinks-powered search engine. Meanwhile, Semrush started as a keyword research tool, which is a tool for discovery and competitor analysis. Let’s take a deeper look into why you might prefer one over the other.

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What is Ahrefs?

Originally a backlink builder, Ahrefs has expanded to include keyword research, competitor analysis, link building, rank tracking and site audits. Through Ahrefs, SEO marketers get the information they need to produce better-optimized content that appears higher in search results. Throughout the industry, Ahrefs is praised for its keyword research and technical SEO tools.

What is Semrush?

Semrush is a SaaS software suite built for keyword research, online ranking data and marketing performance analytics. Semrush contains a wide breadth of tools including a site health checker, backlink checker, analytics system and more. Semrush is frequently used not only for technical analysis of websites and their content but throughout the search marketing discovery and research process.

Ahrefs vs. Semrush: A head-to-head comparison

  Ahrefs Semrush
Google rank tracking
Domain authority tracking
Competitor analysis
Backlink analysis
Keyword research
Site audits
Keyword click analysis 🚫
PPC analysis 🚫
Content explorer 🚫
Listings management 🚫

Backlink Analysis

Ahrefs backlink checker tool.
Image: Ahrefs. The Ahrefs Backlink Checker tool.

Ahrefs is built for backlink analysis. It has an easy to navigate UI and functional reporting. These two features set it apart from many of its competitors, as backlink analysis often produces large volumes of barely human-readable data. Ahrefs makes this data easy to read and accessible.

That being said, Semrush recently increased its link-building data to include 43 trillion backlinks. In 2021, it performed a massive push to build the biggest backlink database in the world. Until then, Ahrefs was firmly in the lead.

It is very likely that Semrush currently has the most accurate and comprehensive backlink database, but Ahrefs still has a slight edge in terms of usability. Most business users of the tools would likely find the interface of Ahrefs more comfortable to use, while SEO professionals, technical marketers, and some data-focused users may prefer Semrush’s advantages in speed and breadth of knowledge.

Keyword research

The PPC keyword discovery tool on Semrush.
Image: Semrush. The PPC keyword discovery tool on Semrush.

In both Ahrefs and Semrush, you can perform rigorous keyword research. Type in any keyword, and Ahrefs and Semrush will return a dense list of related and long-tail keywords, all scored by traffic and whether your site is within reach of ranking well for that keyword according to several factors.

Ahrefs provides click data in addition to search data — it estimates how many clicks you might get for a given keyword in addition to the number of searches performed. This data is extraordinarily useful to marketers when deciding whether the page you build to target that keyword is likely to produce the desired number of conversions.

Semrush doesn’t provide click data, but it does provide information for PPC campaigns. During keyword research, you can see both the organic search results and the paid search results. This information isn’t as directly useful for purely organic campaigns, but is helpful for search engine marketers looking to boost performance through paid search campaigns.

Rank tracking

Rank tracking tool on Semrush.
Image: Semrush. Rank tracking tool on Semrush.

For many companies, rank is the most important performance metric. Where are you ranking on Google?

Rank tracking tool on Ahrefs.
Image: Ahrefs. Rank tracking tool on Ahrefs.

Both Ahrefs and Semrush are actually evenly matched in terms of accuracy, but Semrush has a slight edge because it refreshes more frequently. Ahref and Semrush’s data generally match and even out, but Semrush will give you visibility into virtually real-time changes.

Competitor analysis

 Competitor dashboard on Ahrefs.
Image: Ahrefs. Competitor dashboard on Ahrefs.

Ahrefs has an extremely compelling tool called the Content Explorer. After you’ve selected a keyword, Ahrefs will show you all the high-performing content targeted to that keyword. The information will include domain authority, referring domains, social media shares and meta tags.

Competitor analysis on Semrush.
Image: Semrush. Competitor analysis on Semrush.

Semrush does have a competitor analysis section, which provides key insights into what competitors are doing with their keywords, but it isn’t as content-based as Ahrefs’, as it’s designed mostly for keyword discovery.

Technical SEO and site auditing

Site auditing tool on Ahrefs.
Image: Ahrefs. Site auditing tool on Ahrefs.

Both Ahrefs and Semrush have robust site auditing tools, which highlight technical SEO issues such as missing meta tags or missing pages.

Site auditing dashboard on Semrush.
Image: Semrush. Site auditing dashboard on Semrush.

Ahrefs provides visually dense information that is extremely useful but can be hard to read for those unfamiliar with technical SEO or the tool itself.

Semrush’s platform is designed to be a little more user-friendly. Reports in Semrush will both highlight technical SEO issues and suggest how to fix them, which is ideal for business users who are just learning SEO or very small teams where content marketers also moonlight as the SEO pro.


Pricing for Ahrefs starts at $99/month or $990/year. Semrush has a fee of $119.95/month.

Should you use Ahrefs or Semrush?

You really can’t go wrong with either Ahrefs or Semrush. They’re both excellent suites that are improving and adding new features all the time. However, in the world of marketing, you need every advantage.

Use Ahrefs if:

  • You are interested more in keyword click data than keyword volume.
  • You need to dig deeper into competitor content and content analysis.
  • You don’t need to develop a PPC campaign.

Use Semrush if:

  • You are interested in having robust performance data delivered quickly.
  • You want more guidance as to how you can improve your site technically.
  • You want to develop a PPC campaign alongside an organic campaign.

For many companies, the determining factor will likely be whether they want to manage a PPC campaign. Otherwise, the two products are fairly evenly matched.

No need to search for more information on SEO: We’ve got that covered with these recent articles on the best SEO tools of 2022 and how to overhaul your SEO with this automation tool.

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